Amid a swirl of new "end-to-end" AI agency launches, I sat down with the CEO of one of them -- TheBrief.ai's Tammy Nam -- to get the skinny on their business model, how they differentiate from traditional ad agencies, and how they will continue to evolve in an increasingly agentic era.

If people using platforms that harvest their data were apple trees and the platforms were farms, would the apples belong to the trees or the farm that harvested them?

It's the nickname for a new technical standard that promises to revolutionize consumer marketing by putting consumers - or their agents - in charge of the process. Think C2B, not B2C.

Shelly Palmer also dives into new research suggesting half of online content already is being generated by bots, and we get his impressions on the first agentic media buy.

Like any media brand - or pretty much any brand at all - a new study finds a strong correlation between media coverage and usage of the major AI chatbots. Spoiler alert: ChatGPT continues to dominate the field.

If today's post seems a little odd, it's probably because it is coming from just a tiny part of my brain.

Pew released another in its ongoing series of studies about the media usage of American kids, finding 8% now regularly use AI chatbots. The real question should be how much AI they're consuming across all the other screens they use.

The concept is a bit like vibe coding, but applied to brand strategy. But instead of waiting to be prompted, an AI agent will proactively develop strategies on-the-fly in response to changes in real world conditions.

Listen to my conversation with MRM's Nicolas Guzman on why the Interpublic shop is launching an "AI Relationship Management" practice and how it relates to and/or differs from classic CRM in a world of agent-to-agent marketing.

That's how WPP Media's Kate Scott-Dawkins responded when I asked if we hadn't already arrived there, biometrically speaking. Full disclosure: I have not.