My runner-up headline was: "Sex Sells, Even If It's AI-Generated." There were other great choices for today's "3.0," but 68% of you will have to keep reading to find out.

That's the headline Google's NotebookLM wrote when I asked it to help me draft this column on a new report about how agencies need to evolve their AI business models.

American teens are using chatbots for more than just reading, writing and arithmetic, including news, conversations and emotional support and personal advice. So what's the marketing play here?

Only because things are evolving so quickly and it's been difficult for a human-powered ad trade editor to keep up and publish news about them, I hope you won't mind if I use this "Media3.0" column to combine two important videos featuring my favorite AI whisperer, Josh Lovison.

This column is about a new bots-only social network, and why my agent and I decided not to become Crustafarians after all.

That's what syndicated ad tracker Guideline estimates for this year, rising to as much as $40 billion to $60 billion over the next four years.

If you're Jersey Mike's, it means adding some LLM to your BLT and driving more customers to a new sandwich shop.

If I have one complaint about the IAE's new "AI era" principles for ad ethics, it's that they fail to address the ethics of AI agents that will be intermediating brands and consumers.

A panel of political media buyers project they will spend more than half their budgets targeting AI agents by 2032, a big jump from what a panel of general market buyers predicted nine months ago.

The good news is AI experts don't believe agents will automate reading trade pub content like this anytime soon. The bad news is marketers do.