by Joe Mandese on May 28, 10:26 AM
Agency holdcos continue to tout how AI is creating a new Golden Age for the ad industry, but anecdotal evidence is mounting that it may be a little more tarnished than that.
by Joe Mandese on May 23, 9:29 AM
That's what Interpublic found when it asked a global sample of consumers how they feel about having relationships with AI companions. My question: Why is a holding co even asking that question and what are the implications for advertising?
by Daniel Hagen on May 15, 3:40 PM
Adoption of generative AI has outpaced both smartphones and tablets. Now is the time to temper enthusiastic impulses and build a principled framework for AI in our organizations.
by Joe Mandese on May 10, 12:37 PM
Social app WeAre8 is extending its consumer ad revenue-sharing model to the open web via programmatic buys on major publishers' sites. It's kind of genius, when you think about it.
by Laurie Sullivan on May 8, 11:49 AM
Enkrypt AI, a startup focused on making AI safer, has uncovered serious vulnerabilities and safety issues around some top large language models, and released a leaderboard that rates some 36 LLMs based on risk, bias, malware, and toxicity and jailbreak, which involves unlocking closed devices.
by Joe Mandese on May 7, 7:50 AM
Is this the end of Paramount -- and big linear media -- as we know it, or is this the beginning of the final phase of the transition from traditional media to Big Digital? Shelly Palmer explains in this week's 3.know conversation.
by Joe Mandese on May 6, 10:22 AM
Omnicom's Sparks & Honey helped pioneer the integration of AI on Madison Avenue. Should it have predicted its own demise?
by Joe Mandese on May 2, 5:58 PM
Which is the most AI-centric of the major agency holding companies? Based on a "Media3.0" analysis of their annual reports, WPP is far and away the most dominant, followed by Stagwell. All others are also-rans.
by Joe Mandese on May 1, 10:46 AM
The warning puts brands, endorsers, developers, toy makers and others on notice about misleading children under 13 vis a vis AI-generated advertising.
To read more articles use the ARCHIVE function on this page.