Julie Bernard

Articles by Julie All articles by Julie

• Omnichannel Experiences: Creating Online And In-Store Moments That Matter To Millennials in Engage:Millennials on 05/09/2017
  

  Mobile marketers, take note: Millennials already live in an omnichannel shopping mindset. In fact, they were living in this mindset years before most businesses realized they needed to adjust operating models accordingly. These young shoppers carry with them the central expectation that a spectrum of seamless and consistent online and offline engagements will be the norm across their shopping journey.

• Winning-Over Millennials, Gen Z With Best-in-Class Creative Experiences in Engage:Millennials on 03/22/2017
  

  Mobile Prodigies tell marketers they are constantly weighing the benefits of sharing their personal data - and that they will grant data-sharing approval when a brand or marketer serves them creative that matches or exceeds their expectations.

• Mobile Prodigies And The 'Perfect' Ad in Engage:Millennials on 02/16/2017
  

  Creativity, aesthetic design, functionality, and innovation are all essential elements of the mobile-ad unit that will hold Mobile Prodigies' attention, earn their loyalty, and drive business for brands and marketers in years to come. These may seem like age-old universal truths, yet consumers tell us that the industry is missing the mark when it comes to mobile and we still have an obligation to deliver on these traditional marketing promises - more than ever if we seek to connect with the modern Mobile Prodigy.

• Mobile Prodigies Are Ready For Anticipatory Inspiration in Engage:Millennials on 01/18/2017
  

  Smart brands and marketers understand that the digital experiences they create for Mobile Prodigies can't be confined to reactive tactics and promotional offers. As a multi-generational demographic - Millennials and Gen Z consumers, aged 14 - 29 - Mobile Prodigies are ready for nothing less than anticipatory inspiration.

• Mobile Prodigies And In-Store Shopping: The Smartphone As Muse, Stylist, Retail Inspiration Hub in Engage:Millennials on 12/15/2016
  

  Smartphones represent more to Mobile Prodigies than just a tool for communications, entertainment, or a pathway to purchase. This demographic grouping's mobile devices represent deeply personal spaces.

• Introducing Mobile Prodigies: A Fresh Look At 2 Generations Driving App Adoption and Usage in Engage:Millennials on 11/16/2016
  

  Gone are the days when young shoppers relied solely on TV commercials, sales associates, and aisle end-caps to help them search for new things to buy. The rise of Millennials and Gen Z consumers brings with it fundamental changes in the way mobile consumers approach the brands, products, and services that capture their attention ... and their spend.

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