Jeff Catlin

Articles by Jeff All articles by Jeff

• How Google Is Stealing Your Ad Budget Without Your Knowledge in Marketing Insider on 11/06/2018
  

  Google is auto-generating machine-written ads for its unwitting customers -- and billing them for the pleasure. If the ads weren't terrible, this might not be so bad.

Comments by Jeff All comments by Jeff

• How Google Is Stealing Your Ad Budget Without Your Knowledge by Jeff Catlin (Marketing Insider on 11/06/2018)
  

  James, if, as you say, “I can and should turn off Ad Suggestions” then it’s on Google to not auto-enroll me into the program in the first place. The fact that it takes seven unintuitive steps (which I mention in my article) to opt out of Ad Suggestions is equally upsetting. Don’t you think that Google should invite its paying advertisers to play with their new technology, instead of forcing it on them at the risk of the advertisers business? The point of this article is simple: Google messed up by auto-enrolling accounts in this program and it stands to hurt small- and mid-sized advertisers.

• How Google Is Stealing Your Ad Budget Without Your Knowledge by Jeff Catlin (Marketing Insider on 11/06/2018)
  

  I see your point Ed. However, the problem here is that we never bought into the system in the first place! Google auto applied this feature to our account without us realizing it. If you’re a smaller advertiser, then changes like this can go unnoticed until it’s too late. To wit, our conversions began dropping by the third week, tipping us off to an issue. I never asked for this feature, I never opted into this feature, and therefore I shouldn’t bear any responsibility for the outcome of this feature. Instead, Google should allow me to opt in to auto suggestions at my own risk. I shouldn’t be forced to try their new technology at the expense of my business.

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