Dave Morgan

Articles by Dave All articles by Dave

• It's NOT About The Content in Media Insider on 11/14/2024
  

  Companies that make content are nowhere near the top of the list of the most valuable companies in the world anymore.

• Optimism Matters in Media Insider on 11/07/2024
  

  Rapid change, social anxiety and complexity instill fear or flight in people, all making it hard for them to be optimistic. But why does being optimistic matter?

• Owning 'The Washington Post' Is Not For The Faint Of Heart in Media Insider on 10/31/2024
  

  Jeff Bezos's failure to endorse a candidate normalizes Trump and his actions and undermines the newspaper's stories on them.

• Standing With Ukraine And Israel in Media Insider on 10/24/2024
  

  War is raging in Europe and the Middle East, and what happens there and how it turns out matters a lot to us, whether we pay attention or not.

• Do You Know What Your CTV Ad Partners Include In The 'CTV' They Sell You? in Media Insider on 10/17/2024
  

  It might not surprise you that not everyone in our industry defines CTV the same way, and the gap between definitions is enormous.

• Operating In 'Start-Up Mode' in Media Insider on 10/10/2024
  

  Readopting start-up practices, even in companies that are many years past their founding days, creates significant advantages.

• The Good Thing About Doing The Right Thing Is That It's Right in Media Insider on 10/03/2024
  

  It's no wonder we have a trust problem in our industry today. Most transactions are run through black boxes, which creates an inherent nervousness.

• CTV Next in Media Insider on 09/26/2024
  

  Among the predictable certainties of the future of CTV advertising: Both long-form and short-form video win.

• We Must Help Ukraine, Now More Than Ever in Media Insider on 09/19/2024
  

  Working together on technology is a great bridge to Ukraine.

• It's NOT About The Content in Media Insider on 09/12/2024
  

  Companies that make content are nowhere near the top of the list of the most valuable companies in the world anymore.

Comments by Dave All comments by Dave

• Owning 'The Washington Post' Is Not For The Faint Of Heart by Dave Morgan (Media Insider on 10/31/2024)
  

  I'm with you John!

• Standing With Ukraine And Israel by Dave Morgan (Media Insider on 10/24/2024)
  

  Spot on Ben. And today's sotry in the WSJ about Russia providing Houthis with targeting data demonstrates the conenctoins beteen the conflicts and Putin's role in undermining Israel.

• Do You Know What Your CTV Ad Partners Include In The 'CTV' They Sell You? by Dave Morgan (Media Insider on 10/17/2024)
  

  So true Gabe. It's crazy that there aren't folks in the market calling out this crap. Unbelievable.

• Operating In 'Start-Up Mode' by Dave Morgan (Media Insider on 10/10/2024)
  

  Excellent points Tim. After it while, it can seem much easier to not push your teams to make choices when confronted with bigger challenges -- those who want to step up, and those who want to step back. Figuring that out as early as possible is crtical, particulalry since some of those initially intimidated might be coachable to step up.

• Calm 'Newsfeed Anxiety' By Reading Them Less -- And History More by Dave Morgan (Media Insider on 08/15/2024)
  

  Great suggestion Ben!

• Calm 'Newsfeed Anxiety' By Reading Them Less -- And History More by Dave Morgan (Media Insider on 08/15/2024)
  

  Thanks Maarten, I'll check it out!

• When Did We Become A Rev-Share-First, Not Client-First, Industry? by Dave Morgan (Media Insider on 06/27/2024)
  

  Ed, totally agree that one of the ways to help solve this is for comapnies to pay more attention to the media fucntion, both in resoursing and in accountability, something that the ANA has been pushing for years.

• When Did We Become A Rev-Share-First, Not Client-First, Industry? by Dave Morgan (Media Insider on 06/27/2024)
  

  Stewart, absolutely. The core issues are the financial model drivers that move the eye off the ball of advertising effectivess and the retuls has been a significant loss of value for marketers and their shareholders.

• When Did We Become A Rev-Share-First, Not Client-First, Industry? by Dave Morgan (Media Insider on 06/27/2024)
  

  Jack, for sure. Jon Mandel always brings his best, and makes us smarter!

• When Did We Become A Rev-Share-First, Not Client-First, Industry? by Dave Morgan (Media Insider on 06/27/2024)
  

  Jon, so true. This irises to a CEO/Board level issue ... too much willful ignorance out there.

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