Ana Penicaud
Member since February 2023Contact Ana- Head of Product-Led Growth M&C Saatchi Performance
- LinkedIn: https://www.linkedin.com/in/ana-penicaud-87743b48/
- 02061 USA
Product-Led Growth specialist focused on maximizing customer growth, user LTV and overall business ROI through data-driven analyses of customer lifecycles. My goal is to enhance our team’s media buying and acquisition efforts by increasing conversion metrics and identifying the highest value users to ensure long-term, sustainable growth of our client’s business.
Articles by Ana All articles by Ana
- Why More Marketers Should Embrace Product-Led Growth Mindset in
Marketing Insider on
02/08/2023
PLG focuses on keeping customers engaged beyond the initial interaction, thereby increasing the revenue per user and overall ROI.
Comments by Ana All comments by Ana
- Why More Marketers Should Embrace Product-Led Growth Mindset
by
Ana Penicaud
(Marketing Insider on
02/08/2023)
Thanks for the question! The main distinction between product-led growth and customer-led growth is that PLG focuses on optimizing the product to grow the userbase whereas CLG leverages customer insights. There are similarities and cross-over between the two strategies, and there are small but important nuances that distinguish them. For example, CLG will rely on direct user feedback, where PLG will look at product engagement (i.e. percentage of users engaging with a specific feature, time spent in app, etc.). PLG and CLG can go hand in hand, especially as your product advances, for example building in feedback loops into your product can be considered both a PLG and CLG tactic.
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