Drew Neisser

Articles by Drew All articles by Drew

• 10 Refreshingly Useful Ideas in Marketing Daily on 06/17/2014
  

  The purpose of this article is to reveal another framework in which the promotional activity of these beverages also provides intrinsic value - an approach I call "Marketing as Service."

• Stop the Madness: CPA Must Die in Marketing Daily on 05/20/2014
  

  Because CPA is so easy to calculate, especially in the case of digital media spending, business leaders have become obsessed with this number and critical decisions are made in an effort to achieve the lowest possible CPA.

• Why Mobile Ads Are Like Toilets in Marketing Daily on 03/25/2014
  

  Even now, with $18 billion in global ad dollars running through portable devices in 2013, mobile is still not getting the love and attention it deserves -- and here's why.

• Ramp Up Your Content Game in Marketing Daily on 02/27/2014
  

  Before the Olympics fade from your memories, I want to call your attention to the skiing aerialists, whose death-defying leaps, mid-air gyrations and improbable landings inspired these five lessons for content marketers looking to ramp up their game.

• RTM: Preparing to Be Spontaneous in Marketing Daily on 01/29/2014
  

  Talk to experts about real-time marketing (RTM) and you can almost feel them wince. It's not that they aren't excited about the sudden attention RTM is receiving, but rather that the buzz is about the "spontaneity" of RTM, when in reality they know that RTM is anything but.

• Getting Social In 2014 in Marketing Daily on 12/30/2013
  

  If 2013 taught us one lesson, it is that social media is an amorphous free radical that defies easy categorization or one-size-fits-all approaches. Looking ahead, marketers would be wise to expect more change and adapt accordingly, exploring new opportunities while optimizing current approaches. To that end, here are five key actions that will help you get social in 2014.

• Listen Up! CMOs Are Doing Just That in Marketing Daily on 11/21/2013
  

  Listen to the seven top marketers quoted here and you will hear why staying in touch with their customers has been integral to their ongoing success. All winners of The CMO Awards, a recently completed competition organized by The CMO Club, each offers fresh insights on why keeping your ear to the ground is good for everyone.

• The Conference Attendee's Bill Of Rights in Marketing Daily on 10/23/2013
  

  Conferences can be transporting, opening your mind to new worlds and creating serendipitous exchanges of ideas and insights. Or they can just suck. When a JetBlue plane got mired on the runway for 10+ hours, then JetBlue CEO David Neeleman issued a Passenger's Bill of Rights as a means of restoring customer confidence. I believe it is time to issue a similar bill of rights for conference attendees.

• Why Sears E-Commerce Is Ramping Up User-Generated Video Reviews  in Marketing Daily on 09/23/2013
  

  Sears already has tens of thousands of user-generated video reviews that are having a material impact on Web sales. Although Courtney would not reveal Sears' future plans, it is easy to imagine that there could be millions of these videos in the not-too-distant future, and here are five reasons why.

• The Duality Of Influencer Marketers in Marketing Daily on 08/19/2013
  

  if you want to run an influencer program, consider jumping into this world as both a seeker and a purveyor. As a seeker of influence, you will need some kind of currency to exchange -- and it need not be cash.

Comments by Drew All comments by Drew

• Why Mobile Ads Are Like Toilets by Drew Neisser (Marketing Daily on 03/25/2014)
  

  Thanks for your comments Tom and Anni. Admittedly the toilet analogy was strained but I do know the difference between fleshing and flushing and was just taking a bit of literary license! That said, I'm reminded of Harry Truman's response to a critical review after his daughter Margaret's signing debut at Carnegie Hall. Truman wrote, "I am in the smallest room of my house. I have your review in front of me. Now it is behind me."

• The Conference Attendee's Bill Of Rights by Drew Neisser (Marketing Daily on 10/23/2013)
  

  Henry--yes, smart vendors deliver valuable content not a sales pitch. Amy--you can have any kind of badge you want! George--organizers can pre-screen vendor presentations as a service to their vendors & attendees Peter--love the money back guarantee idea Krista--fresh content would be fresh. As for getting audience more involved, its harder than you think. I often walk around before my panels to talk to attendees about their info needs since few ask ?s.

• The Late Great Social ROI Debate by Drew Neisser (Marketing Daily on 07/25/2013)
  

  Thanks for all your thoughtful comments. Tom--yes, finding on simple formula is a pipe dream. Paula--love "fbeast" and agree a page Like is initially meaningless but that's the start of the engagement which does have value. Mickey--completely agree. Kenneth--yes, complex journeys beget complex attribution challenges. Yet somehow most clients want some indication that money spent on social is well spent thus the pursuit of proxies that can show directional value.

• Should Pinterest Try to Get More Male Users? by Erik Sass (The Social Graf on 09/13/2012)
  

  Hey Erik--Pinterest wants to keep growing so inevitably they'll want men to join in droves. That said, what seems like a good business decision could prove to be their undoing as they dilute they're brand and the passion of their fan-base. Why not just be the best scrap-booking site for women and develop a separate brand for men (or buy Mantarest with their +$125mm war chest)? Aren't we supposed to be in the era of best of breed niche brands?

• Why Pinterest Is Frozen Yogurt, And Not Ice Cream by Bryan Boettger (Social Media Insider on 09/12/2012)
  

  As the fellow who shared the stage with you and whose jaw dropped when you said it, I was delighted you offered up your controversial statement so early in the "debate!" It certainly set the stage for a fun conversation. BTW, it still seems like big money to me especially since most of my friends at start-ups would kill to get $10mm! Finally, nice job with Tea of a Kind.

• The Anti-Social Olympics by Drew Neisser (Marketing Daily on 07/26/2012)
  

  Thanks for your comments Ted, Jennifer and Brooke. I suspect the violations will be rampant especially among the athletes and other attendees. Hope someone out there is counting them up. Would make a good follow up story.

• How to Avoid Social Presbyopia by Drew Neisser (Marketing Daily on 02/21/2012)
  

  Thanks for all the thoughtful comments. I'd add more here but I can't find my reading glasses;-)

• Is Google+ The Carmageddon Of Social Media? by Drew Neisser (Marketing Daily on 07/20/2011)
  

  Mickey-agree with your assessment re: ennui. I think we are about to see a back lash due to social media fatigue. Jesus--thanks. Was trying to find the right + pun but seems you've done it!

• 10 Social Media Mistakes & How to Fix Them (Part 1) by Drew Neisser (Marketing Daily on 04/08/2011)
  

  thanks Paula. hope you feel the same way about part 2!

• Hey, Facebook, It's Time For The LOVE Button by Drew Neisser (Marketing Daily on 02/08/2011)
  

  Thanks for your comments Bliss and Victoria. Bliss-great job. Victoria--I will check out Adkeeper. Also FYI, I just learned that a company called Systino software has integrated NPS into Facebook for their customer FleetFeet in a love-generating fashion: http://on.fb.me/eWRWnx

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