Subject lines are always a challenge to most email marketers. Here are a few key do's and don'ts to keep in mind when you write your next one.

As email marketers, we're all well aware of how easy it is to re-market to and convert the low-hanging fruit within the ecommerce customer journey using cart recovery emails. These cart recovery emails target those customers who abandon after adding items to their basket. On average, 75% of carts started are abandoned, and 20% of those who are sent remarketing emails can be recovered. But what about the low-hanging fruit further up the customer purchase funnel? Sure, they're not quite as low-hanging and not as easy to convert as those who have abandoned after reaching the checkout pages. Generally speaking, …

Email marketing is constantly evolving. Staying on top of the transformation is vital, but knowing what's coming is just the first step. You also need to know which new skills, perspectives, infrastructure and management backing you'll need if you want to thrive in this new environment. Here are nine drivers of change and trends you must anticipate and prepare for if you want to remain competitive -- and to keep email a valuable and viable channel.