A source close to Attik points out that comedy is something of an advertising sub-specialty, and that agencies will typically subcontract to a species … Read the whole story

"Only 15% of those over 40 would say, 'Yes, I want to be your organization's friend or follower,'" said Erin Read Ruddick, whose company … Read the whole story

The concept: Helping SoCo fans to plan and interact throughout their nights out by consolidating a variety of digital activities in one convenient, cross-platform … Read the whole story

"Carriers are closing the gap on brands with respect to consumer openness and receiving marketing alerts," Michael Linnert, North American General Manager for Upstream, … Read the whole story

"Rock Your Skin" marks a new brand approach, says Kevin Harshaw, marketing director of personal care at Clearasil parent company, Reckitt Benckiser. The effort … Read the whole story

"This is really a global effort, and we are excited how this will be interpreted by filmmakers in places like China and Russia. The … Read the whole story