New research indicates brands may be better off if they don't tell stories -- especially if they've got an exceptionally good product. Read the whole story

"Babe: How football does wine" is tagline of ad showing wine snob tackled by woman attired in player's duds. Read the whole story

Grubhub has decided not to chase new business at any cost, but to invest more heavily in loyalty programs and co-marketing with some QSRs. Read the whole story

The original post on social media garnered thousands of engagements and quickly became one of the most-shared stories on the Audi Instagram account. Read the whole story

The brand's next campaign is focused on giving back around the holiday season and supporting animal shelters by telling rescue and adoption stories. Read the whole story

Mucinex is claiming to be the first OTC brand to partner with the TikTok video-sharing app in Mucinex Nightshift campaign. Read the whole story

Worldwide spending on wearables this year is projected to reach $41 billion, with smartwatches growing 34% and smart clothing 52%. Read the whole story

Seeking to reach a multicultural audience, Blue 449 collaborated with the BET Network to further develop the project. Read the whole story