DIRECT-TO-CONSUMER BRANDS
by Andrea Haldeman on May 16, 1:52 PM
For one, they'll have access to first-party shopper data, providing valuable insights into what what other products may be of interest to consumers.
STRATEGY
by Colleen Jones on May 15, 12:27 PM
For example: "What is our winning aspiration?"
SPORTS
by Jon Last on May 14, 2:13 PM
The show is a great litmus test for both MLB's uber-focus on youth and the ways in which sports content will be consumed beyond the in-person experience.
STRATEGY
by Adam Segal on May 13, 1:35 PM
Strategies Include running A/A tests and combating cross-contamination.
RESTAURANTS
by Ben Eason on May 10, 1:56 PM
The beauty of digital done the right way is its ability to provide access to greater customer data and insights.
VOICE-ACTIVATED
by Rob Hyams on May 10, 12:58 PM
This may sound far-fetched, but it's an inescapable reality for marketers, brand leaders, creative agencies, and product experts as audio becomes a primary touchpoint.
STRATEGY
by Aaron Paquette on May 9, 11:47 AM
Naviance is empowering high school students and their parents with a lot of useful information that was previously only available to college counselors.
HOSPITALITY
by Harvey Chipkin on May 8, 1:57 PM
Commemorating the 50th anniversary of the Bed-in For Peace at the Hilton Amsterdam is part of the company's focus on its do-good heritage.
GAMING
by Joanna Komvopoulos on May 8, 1:37 PM
What was once an industry dominated by specs and tech innovation is now led by immersive brand experiences.
STRATEGY
by Abby Trexler on May 7, 1:41 PM
By day, I'm a communications professional, but I have a deep passion for space and science, which helps me put life into perspective.