STRATEGY
by Greg Harrison on Sep 16, 1:42 PM
For example; Make entertainment, not advertising. Tease, don't tell.
STRATEGY
by Alex Topchishvili on Sep 13, 1:03 PM
From "Define your North Star metric" to "Don't sell, educate" -- tips on marketing for emerging sectors.
STRATEGY
by Aaron Paquette on Sep 12, 11:17 AM
Billie Eilish and Lil Nas X lead the way for brands that want to forge meaningful connections with Gen Z and top the charts.
HOSPITALITY
by Harvey Chipkin on Sep 11, 10:24 AM
Two hotels hosted lavish media/client events featuring high-profile tennis champions during the week leading up to the U.S. Open.
SPORTS
by Jon Last on Sep 9, 9:24 PM
Could it be that media deification of sports stars is at the root of our purported attention deficit and the proclamation that sports like baseball are "too boring"?
STRATEGY
by Scott Lahde on Sep 9, 1:47 PM
Why this persistent buzz around growth marketing from every corner of the marketing world?
CPG
by Lindsay Grant on Sep 6, 12:43 PM
What are shoppers really saying when they buy that jar of 365 extra virgin olive oil or gluten-free goodies?
STRATEGY
by Mario Carrasco on Sep 5, 1:58 PM
Convenience is still the top reason consumers prefer streaming methods over cable or satellite.
STRATEGY
by Caitlin Brunner on Sep 4, 12:14 PM
In the dawn of AI and the superabundance of data, marketers are taking the plunge into heavily detailed customer journeys characterized by complex buyer personas.
VOICE-ACTIVATED
by Doug Ryan on Sep 3, 2:03 PM
Voice is a medium better built for informing, supporting and responding rather than advertising.
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