Liquid I.V will sponsor Neon Carnival -- which, most fittingly for the powdered drink brand known for its hydrating qualities, takes place in a California desert. Read the whole story
The retailer overspent on healthcare ambitions and announced a $5.8 billion write-off due to Village MD. Read the whole story
Standard rescue inhaler albuterol is compared to a dinosaur -- who however cute he is, still symbolizes a creature who's becoming extinct. Read the whole story
Ad spend for the increasingly overlapping categories of diabetes/ weight loss drugs accounted for 20% of pharma's total -- most on national TV ads, Read the whole story
"Since everyone over the age of 18 needs a will, we intend to have the biggest reach possible for these spots," says company CMO. Read the whole story
"We obsess over every ingredient, like a mother.....r," shouts a new billboard from Ritual, the subscription D2C marketer of women's vitamins and supplements. Read the whole story
The campaign also features longtime brand partner and WNBA star Candace Parker. Read the whole story
The toy company's new Flippin Fast die-cast encourages open-ended, soothing play, timed to Autism Acceptance Month. Read the whole story