A whole solar system of comedy stars has been hurt making this film -- including Melissa McCarthy as a former NASA employee . Read the whole story
Barkley and OKRP merged in March. This is the independent agency's first acquisition. Read the whole story
The year-long campaign positions the zoo as a remarkable destination that adds value for families. Read the whole story
The holding company is effectively shuttering cultural intelligence consultancy Sparks & Honey and integrating its AI technology into its own AI-powered OMNI platform, MediaPost … Read the whole story
Cover Corp. has created a community for VTubers, while aligning with top brands. Millions are reached via YouTube channels. Read the whole story
At its NewFronts presentation, TikTok announced new premium ad-placement options and additional publishing partners. Read the whole story
Since it is a digital-first effort, a lot of content was needed -- and the comedic duo had no problem producing it, Stellantis' Olivier … Read the whole story
In the case of the headline above, it's Ascential plc's WARC unit, which made that declaration this morning, supplanting search, which still is the … Read the whole story
Thanks to the jeweler's shifting marketing strategy, consumers are learning the company can do more than sell charm bracelets. Read the whole story
The agency will focus on social, digital and influencer activity. Read the whole story