• II Makiage Supports Makeup Maximization
    II Makiage is taking on the trend towards fresh-faced no makeup with the beauty brand's "Rules for Behaving at the Annual Holiday Party."
  • Saucony Breaks "We Who Run" Campaign
    Campaign includes a four-episode video series featuring global runners explaining their reasons for participating in the sport.
  • Asparagus, Leek Get Their 50-Plus Seconds Of Fame
    French soup brand Les Recettes Ferme d'Anchin's campaign highlights the importance of vegetables.
  • Common Sense Media Device-Free Dinner Campaign
    Common Sense Media is partnering with NFL player Marshawn Lynch to raise awareness for the advocacy group's second Device-Free Dinner campaign following last year's effort with Will Ferrell.  Created by Goodby Silverstein & Partners and timed with football season and the holidays, two ads featuring Lynch include “Friends Slo Mo” that shows the Beast Mode-nicknamed player using his buddies table as a buffet since they are too busy with their devices to eat their food.  “Hot Sauce” has Lynch encouraging a neglected son to prank his distracted dad by pouring hot sauce into his soda …
  • Lenovo Seeks To Bring Out Gaming 'Savages'
    Lenovo and agency EP+Co are supporting the platform's hardware and Intel processors by showing how gamers develop inner personas that emerge when they play. The "Bring Out Your Inner Savage" creative features three gamers as special effects studio team Blue Whale transforms them into beasts and stylish creatures as the gamers speak about why and how they play games. The spots end with the brand’s “stylish on the outside, savage on the inside” campaign tagline. The social media campaign includes additional spots that feature the individual gamers. There will also be targeted social content running through …
  • VI Tourism's Ad Campaign Is 'Real Nice'
    The U.S. Virgin Islands Department of Tourism is relaunching a marketing campaign to encourage winter travelers to consider  St. Croix, St. John and St. Thomas as destinations. The original flight was placed on hiatus due to the impact of Hurricanes Irma and Maria. The "Real Nice" creative, developed with AOR  J. Walter Thompson Atlanta (JWT) and local Virgin Islands company FilmVI, provides an inside look at the Virgin Islands lifestyle. Spots are in rotation across eight networks: CNN, Discovery Channel, Food Network, Fox News, Hallmark Channel, Investigation Discovery, TLC, and Travel Channel. In addition to  $2 …
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