The announcement that 27 big media brands will work with a cooperative digital advertising marketplace named TrustX should not be a surprise. We think it was inevitable.

Mode Media suddenly shut down last week without Germany's Hubert Burda Media actually explaining what happened. It's starting to look like programmatic is killing big time Web content operations, especially when big media gets involved.

With Apple building a form of ad limitation into its latest mobile operating system, watch out, ad tech.

Juniper Research says machine learning algorithms are expected to generate around $42 billion in annual advertising revenue by 2021, up from around $3.5 billion this year. A huge and fascinating culture around media planners and media directors s going away.