On, which manufactures a line of athletic and running shoes, wanted to show their support to medical workers on the frontline by offering 50% off their classic collection to healthcare workers in response to COVID-19. But after one worker received the discount, slowly word traveled from nurse to nurse.

SEO has emerged from being a traditional site-traffic building tool to one that is more often viewed as a marketing tool for building brand awareness and brand reputation, according to analysis released Thursday by Forrester.

The Mozilla-funded project TheirTube gives people an opportunity to experience what YouTube recommends, depending on their perspective, to demonstrate how recommendation algorithms can sway opinion.

Increased trust in brands points to a new "wellness economy" where 93% of people who use branded resources to stay healthy during the pandemic are likely to continue using them in the future, the study suggests.

Target and MTV have added to their "blocklist" to keep their ads from serving up next to articles that mention "Breonna Taylor" and "George Floyd" and the word "protests."

In an effort to restore credibility across the marketplace, Amazon will soon require independent sellers to display their name and address on profile pages.

Although public transportation remains down from last year's highs, in certain geographic areas commuters are more inclined to begin using public transit again, including Atlanta, San Diego, and Dallas.

Apple has become somewhat of a barometer for how the COVID-19 pandemic affects different parts of the country -- and the start and stop cycle of re-openings in various regions.

About 64% of U.S. consumers say they lost money purchasing poor-quality health and beauty goods online in the past year, especially since the beginning of the pandemic. The average loss in the past year is $43.9, according to the study. About 9% have lost more than $100.

Consumers can report on participating restaurants' COVID-19 health and hygiene practices to those businesses' corporate offices.