Search & Performance Marketing Daily Editions for September 2022
- Search & Performance Marketing Daily - Friday, Sept. 30, 2022
- How Sovrn, ID5 Enabled Publishers To Nearly Double eCPMs
- Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna
- Snowflake Data Names Most Successful Companies In Data Stack
- Good Week For Pharma Breakthroughs, From ALS To ALZ
- Marketers Have Room For Improving Customer Data Resources
- With New D2C Platform, Kevin's Natural Foods Seeks 'Chief Health Hacker'
- Google Warns Users Of Attack Threats
- Snackable Shopping: Zulily Looks Beyond the Flash Sale
- AI Is Here To Take Your Job -- And Mine
- Search & Performance Marketing Daily - Thursday, Sept. 29, 2022
- Lunio Raises $15 Million, Senior Leaders At Google Invest In Round
- Google Shutters Stadia Cloud Gaming Service, Plans To Use Tech Elsewhere
- Ogury, Hot On Personas, Appoints GM Of The Americas With A Team Mentality
- Nielsen Strikes 'Four Screen' Measurement Deal With Roku
- IPG's Magna Reduces U.S. Outlook, Cites Economic Slowdown
- Eleven Revisions Later, Planetoids Align
- Roku, Nielsen Enable Deduped 4-Screen Cross-Measurement
- Consumers Say Online Ads Help With Holiday Shopping
- Mobile Advertising's Lagging Indicators
- Winning Without The Tailwinds
- LinkedIn Ads Latest Features
- Search & Performance Marketing Daily - Wednesday, Sept. 28, 2022
- The Future Of SEO: AI, Automation And Content Creation
- Instacart Health Launches, Gives Brands Initiative To Connect With Consumers
- Microsoft Shares Tactics For Halloween
- Google Focuses On Making Search More Visual For The TikTok Era
- Verizon, Yahoo Sports Kick Off Destination For Most Reliable Player Weekly Fantasy Football Recap
- Razorfish Expands Web3 Offerings To Help Brands Navigate The Future
- Google Is Most-Trusted Online News Source, TikTok Is Least-Trusted: Reuters Study
- The Secret To (Marketing) Success In A Recession
- The Art Of Gaming Marketing
- BMW's New Voice Assistant Will Use Amazon Technology
- Study: Programmatic Transparency, Including Content Object Signals, Key In Driving CTV Buys
- Choozle Ups Woods To CEO, Expected To Expand Company
- Search & Performance Marketing Daily - Tuesday, Sept. 27, 2022
- Financial Trends: How Brands Can Convince Consumers To Spend In A Faltering Economy
- YouTube Shorts Monetization Could Be A 'Big Success,' Analyst Predicts
- Microsoft Investment Arm Leads $20M Funding In Decentralized Data Warehouse
- Crossmedia Taps Performics' Singh As Chief Performance Media Officer
- OpenAP's Identity Graph Strikes Deals With Big 3 SSPs, GroupM First To Use
- Ads On Amazon, Social Media Sway Consumers' Purchase Decisions
- Using Zero-Party Multicultural Data To Connect Authentically With Consumers
- The New Ecommerce Marketing Model
- Search & Performance Marketing Daily - Monday, Sept. 26, 2022
- Google: Russia Works With Cyberattack Hackers Tied To Ukraine War
- TikTok Increases Character Count In Posts - What This Means For Search And Ad Targeting
- Global Healthcare Brand Sanofi, Omnicom Media Group Test Tracking Of Carbon Ad Emissions
- Amazon, Google, And eBay Become Top 3 Destinations For Search, Study Shows
- Political Ads Score Higher 'Viewability,' 'Attention': TVision
- Publicis Sapient's 'All In' On The Metaverse, Finds VR Adoption Not-So-Hot
- MediaRadar Discloses New Strategic Investors, Omits Details
- Inflation Rewrites Holiday Wish Lists
- Gamers Urge Court To Turn Away Google, Facebook And Apple
- Hispanic Influence Lasts Longer Than A Month
- Designing Your Future: New MadTech President Says Publishers Must Adapt To Pressing Changes
- Q: When Is A Camera Marketer Not In The Photo Biz? A: When It's A Music Player
- Changing B2B Marketing Trends: The Top Seven
- Search & Performance Marketing Daily - Friday, Sept. 23, 2022
- Google Issue Affecting Ad Approval, Ad Serving
- Uber-Owned Alcohol Delivery Company Drizly Launches Ad Platform
- How Brands Can Use AI For Strategy Work
- Slack Debuts New Automation Tools At Dreamforce
- Mobile Targeting For SpudLove Organic Potato Chips Boosts Sales
- Volkswagen, Amazon Partner For Alexa Test-Drive
- Search & Performance Marketing Daily - Thursday, Sept. 22, 2022
- eBay Ads Holiday Survey Reveals Search And Purchase Patterns
- Senators Advance Bill Requiring Google And Facebook To Subsidize News
- Omnicom Launches Commerce/eRetail Practice Transact
- Niantic Launches Lightship VPS For Web, Bringing Real-World Metaverse To The Browser
- Roblox's Advertising Test: Glimpse Into Marketing Potential Of Metaverse
- Should Marketers Maintain Ad Spend In A Recession?
- IPG NewsGuard Exclusive Ending, Others Can Use TV News Ratings Beginning In January
- Focus On These Media Levers, Or You May Waste Millions
- Consumers Most Prefer Ad Targeting That's Based On Media Habits
- Search & Performance Marketing Daily - Wednesday, Sept. 21, 2022
- Claritas Data Reveals Insights On Underserved, Diverse Latin And Hispanic Markets
- AnalyticsIQ Appoints Data Veteran To Drive Innovation After 2 Years Of Growth
- MRC Releases Final 'Outcomes' Measurement Standards
- Carbon Emerges As Key Ad Performance Indicator: Clients/Agencies Split On Cost
- FASTs Now Drive 29% Of Video Ad Views, Programmatic Share At 27%, Ad Targeting Up 68%
- How the Great Cookie Reckoning Begets Customer Appreciation
- Rinck Advertising Promotes Ardia To Associate Director, Media
- How To Get Users To Buy Your Brand On Instagram
- Shoppers Want Email Offers Before The Holidays, Social Media Is Second
- The ABM Comfort Zone: B2B Brands Are Earning ROI
- Never Forget That Experience Is An Asset -- Or, Age Ain't Nothing But A Number
- LinkedIn Urges Court To Reject Bid To Reinstate Lawsuit Over Metrics Errors
- Search & Performance Marketing Daily - Tuesday, Sept. 20, 2022
- Instacart, Good Food Holdings Partnership Combines Online, In-Store Data To Compete With Amazon
- Walmart Connect Opens Door To Ad, Video Partnerships With TikTok, Snap, Roku, Others
- YouTube Adds Revenue Sharing To Shorts Videos
- Brandtech Group's Mobkoi Appoints Exec To CRO With Focus On U.S. Market Growth
- Samsung: New Data Bolster Case For CTV Investment, AVOD View Time Surpasses SVOD
- GroupM Benchmarks 'Retail Media' At 11% Of Total Ad Spend, Growing Fast
- Study Anticipates Digital-First Americans' Shopping Habits During Recession
- NBCU Starts Marketing, Advertising Program For Small Businesses
- Salesforce Debuts Genie, Tool For Unifying Real-Time Data
- iSpot.tv Strikes Streaming Program Data Deal With Conviva
- Hispanics' Rising Wealth Fuels Growth Of New Luxury Market
- Viral Nation Acquires Influencer Analytics Company MediaKits
- Gmail Launches Pilot Program To Prevent Political Emails From Ending Up In Spam Folder
- Search & Performance Marketing Daily - Monday, Sept. 19, 2022
- Ghostery's Automated Never-Consent Cookie Experience
- Twitter Bot Traffic Jumps Depending On How It's Analyzed
- Retailers Expand Hispanic Heritage Promotions
- Brands Are More Likely To Reach Holiday Shoppers On Connected Devices
- Shoppers Ready To Spend The Same Or More Than Last Year For Holidays, Study Finds
- How In-Game Advertising Will Become An Important Channel: Q&A With Viant's Jon Schulz
- Brand Safety Strategies To Help You Regain Credibility
- Billions More Reasons Why GroupM Remains Bullish On Advertising
- Ad Market Declines For Third Consecutive Month In August
