Developing and getting users to download an app remains the first part of the challege; promoting and tracking consumer performance is the other. Google will release an AdWords feature that … Read the whole story
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed from Google Maps within a half day, according … Read the whole story
Yahoo's acquisition of Tumblr is a brilliant move that will make Yahoo billions of dollars -- if it can figure out how to monetize … Read the whole story
Enticed by higher ad rates and better viewer engagement, BuzzFeed is taking its video strategy to the next level. It is launching a social … Read the whole story
Today, our customers move fluidly across platforms. The key for marketers is putting the audience first: reaching the right customers with the right message … Read the whole story
When it comes to mobile video, users are turning to one another more often than they turn to search engines for discovering new material. … Read the whole story
Marketers should know the costs for both organic and paid-search campaigns and traffic. Aleh Barysevich guides us through how to calculate the cost of … Read the whole story
Since 1997, when GPTMC launched its first marketing efforts, Philadelphia and "the countryside" (which spans Pennsylvania's Philadelphia, Bucks, Chester, Delaware and Montgomery counties), have … Read the whole story
Melissa Mackey demonstrates how to use Bing Keyword Distribution Graph, which filters and slices data into sections to visually see the changes. She provides … Read the whole story
Maxus North America, part of WPP's GroupM, has appointed Mark Egan chief strategy officer, a new position at the agency. The shop also hired … Read the whole story
If your allergies haven't told you already, it's springtime! Usually that means it's time for spring cleaning - but what does that mean for … Read the whole story