SearchBlog
What influences consumers to make a purchase? Google wanted to know how digital drives auto research and purchase decisions, so it launched a study with Millward Brown Digital and called … Read the whole story
Twitter is rolling out expanded targeting options for mobile advertising that go beyond a user's operating system. It will now give marketers the ability … Read the whole story
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There are three simple strategies that are effective ways to differentiate traffic sources by level of user intent. Implementing them will put you in … Read the whole story
Brand marketers have begun to realize there is a chasm between the access to data they need and what is actually available to them … Read the whole story
- COMMENTARY
Now that things have somewhat settled with social media, the industry is facing a pendulum shift in the other direction. There is an opportunity … Read the whole story
BrightTag has closed a $27 million funding round led by Yahoo! Japan. Current investors Baird Capital, EPIC Ventures, I2A, Pritzker Group Venture Capital and … Read the whole story
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Digital ad execs don't always seem to know what they want their new employees to do, or how to grade how well they're doing … Read the whole story
For the second month in a row, AOL held its position over Google as the Web's top video ad property. The company that Tim … Read the whole story
COMMENTARYMobile data is showing some good and bad news for retailers this shopping season. For the last month, the number of people passing stores … Read the whole story
Reaching Millennials is harder than other generations -- what with all their multitasking and connected devices -- but the payoff for actually getting through … Read the whole story
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On the surface, the term "big content" sounds like yet another buzzword destined for the marketing dustbin. In reality, big content is the definition … Read the whole story
MdotLabs, a start-up developing software to help advertisers, agencies, trading desks and demand-side platforms detect and defend against traffic-bots -- fraudulent non-human traffic to … Read the whole story
- COMMENTARY
Healthcare workers remain leery of using social media in their day-to-day work due to liability concerns, but that doesn't stop them from using it … Read the whole story
Handing Google a victory in a long-running battle with the Authors Guild, a federal judge ruled that the search company's book scanning project is … Read the whole story
