Don't be surprised if your favorite small or midsize company gets swallowed up by one of the big boys. The debt to positive equity ratio in the marketing industry continues … Read the whole story
Kenshoo, known for predictive media optimization technology, said Thursday it will link-up with IBM to deliver search marketing campaign management to clients, such as … Read the whole story
Gee, wish I could say the same, but I guess somebody's got to pay for all those killer drones and non-functioning healthcare websites. And … Read the whole story
The multiscreen viewer truly does exist. Crossover between television viewing and online video watching is growing as TV viewers increasingly rely on digital outlets … Read the whole story
Taking another page from Facebook, Twitter is rolling out new ad tools to help marketers and developers drive mobile app installs. They includes the … Read the whole story
Giving its clients additional data on consumer behavior both on and offline, Salesforce on Thursday announced a partnership with Datalogix, a Big Data company … Read the whole story
Nielsen on Thursday said it's launching the final technical trial before expanding Online Campaign Ratings (OCR) service to mobile this summer. Participating in the … Read the whole story
There have been a slew of recent reports ranking marketing automation software providers, and Hubspot checks in at or near the top in each … Read the whole story
Teens' brand preferences are as fragmented as their media habits. With cool new brands popping up overnight thanks to crowd funding and venture capital … Read the whole story
The expected experience of mobile pre-roll is that a video advertisement will appear immediately before the editorial video content in the same video player. … Read the whole story