The location and time of the Super Bowl and price of tickets are among the main Google Search queries -- but this year's ads are not generating the same excitement. Read the whole story
Behavior plays a major role in new targeting options on LinkedIn, which began allowing marketers to target ads based on user interests Wednesday. Read the whole story
Google may pull its News service from Europe if regulators are successful in implementing a copyright law that would put restrictions on sites aggregating … Read the whole story
The deal aims to provide advanced quantitative analysis of data to help brands make better decisions centered on a variety of topics, not just … Read the whole story
Blippar, the augmented reality startup that recently shuttered, may be coming back to life. The company's assets are being acquired by Nick Candy, the … Read the whole story
When WPP acquired Essence in 2015, the independent digital media agency was known for its tech chops and hardcore data science, as well as … Read the whole story
Patients are now true consumers of healthcare, shopping for the best price and ratings. Healthcare marketers must master advanced marketing techniques historically used by … Read the whole story
After nearly four years of battle, two New York residents who sued ad company Turn over its use of Verizon's "supercookies" have dropped their … Read the whole story
The new features include Undo/Redo, Strikeout and the ability to download messages as EM files. Read the whole story