Shoppers browsing websites generate triggers and signals. Marketers need to create real-time data to identify interests from page visits, time spent on sites, keyword searches, cart abandonment, and behavioral activity. Read the whole story
Apple Search Ads has added mobile ad automation platform Bidalgo to a select group of partners to manage campaigns in the company's app store. Read the whole story
Most marketers surveyed still plan to spend more on Amazon. Its rival Walmart wants to bring its ad business in-house. It places ads online … Read the whole story
BEC attacks resulted in an average hit of $143,000, according to research by Trend Micro. Read the whole story
Engagio, a provider of account-based software, is offering a service that it says can measure both marketing and sales success, along with time spent. Read the whole story
The Native Advertising Institute has just released a new ebook, 51 Award-winning Native Advertising Examples - from the 2018 Native Advertising Awards. The ebook … Read the whole story
Brave, creator of a privacy browser and blockchain-based digital advertising platform, will now allow users who watch opt-in private ads from its brand partners … Read the whole story
If the relationship is going to work, mutual accountability needs to be acknowledged--not just how well the agency is performing but do they have … Read the whole story