As Pinterest execs prepare to take the company through an IPO, Jeremy King, former Walmart CTO and vp, engineering, eBay, steps in to join the company as head of engineering … Read the whole story
The huge number of search ads removed by Bing and Google demonstrates the need to clean up the web to provide increasingly accurate information, … Read the whole story
An email phishing scheme led Google and Facebook to pay out about $120 million in two years, netting $23 million from Google in 2013 … Read the whole story
Pervasive device IDs and the ability to segment based on location create more unique audience opportunities for advertisers compared to desktop, which is often … Read the whole story
A simple data glitch is just the beginning as companies push the boundaries of permission-based marketing and customer match from companies like Adobe, Google, … Read the whole story
While other so-called platforms have pivoted and tried to be all things to all people, Ben Silbermann and his team have been building a … Read the whole story
Thanks largely to incremental ad spending on the internet, global ad spending will expand by more than $82 billion through 2021, predicts Publicis Media's … Read the whole story
In a move that is expected to make it easier for advertisers, agencies and their suppliers to measure, account for and compare video ads … Read the whole story
That was one conclusion from a panel at the 4As conference in Washington exploring how marketers can shape consumer experiences with brands. Read the whole story