Two critical Google updates made last week will change search, according to one agency expert. Read the whole story
The technologies expected to most significantly impact marketers' ability to respond and adapt to emerging trends include advanced supply-side bidding, ad blocking, identity resolution, … Read the whole story
A search for "coronavirus supplement" or "COVID supplement" at Amazon.com serves up pages of supplements with no warnings about the lack of scientific evidence. Read the whole story
The drive-in format has become the premiere place for brands like Brownie Brittle and Sparkling Ice to connect with consumers in person. Read the whole story
Despite the exodus of major brands, the boycott opened the door to smaller advertisers. Analysts and ad execs expected Facebook to be hit hard, … Read the whole story
U.S. ad spend is proving to be relatively resilient and is expected to decline by just 7% this year to $224.5 billion before climbing … Read the whole story
Why bother with a forecast? Because when done effectively, it can result in critical and quantifiable benefits but requires careful attention to detail and … Read the whole story