- IAB, MRC Adopt Niantic 'Rewarded AR' Ads As Industry Measurement Standard
MediaDailyNews, Colin Kirkland - Tuesday, April 23, 2024
The IAB and MRC guidelines account for interactive and immersive formats a ...
- Hilton Launches Hotel In Paris Hilton's Roblox World, Offers Real-Life Rewards
MediaDailyNews, Colin Kirkland - Thursday, January 25, 2024
The campaign - Hilton's first foray into the metaverse - will laun ...
- AR NFT Platform Expands Collectibles, Perks For Moviegoers
MediaDailyNews, Colin Kirkland - Wednesday, December 20, 2023
AR platform Really, which gives film enthusiasts digital collectible movie tickets a ...
- Cher To Promote New Holiday Album In The Metaverse
Marketing Daily, Colin Kirkland - Friday, December 8, 2023
Cher will take a virtual form in Harmony Hills, Warner Music's brand ...
- TikTok Further Expands Creator Effects Rewards Program
MediaDailyNews, Colin Kirkland - Friday, October 13, 2023
To boost augmented-reality engagement, TikTok is expanding its Creator Effect Rewards progr ...
- Reddit Redesigns 'Gold' System, Offers Creators USD For Internet Points
MediaDailyNews, Colin Kirkland - Monday, September 25, 2023
As part of its new contributor program, Reddit is pledging to awa ...
- Redbox Expands Rewards To Streaming Transactions
MediaDailyNews, Karlene Lukovitz - Tuesday, August 29, 2023
Perks members now get points for rentals, purchases through Redbox's streaming ap ...
- Snap's New Rewards Program Pays AR Lens Creators Cash
Digital News Daily, Colin Kirkland - Wednesday, August 2, 2023
Snapchat has launched a Lens Creator Reward program that will "celebrate t ...
- Wildfire Monetizes Commerce Transactions Through Gen AI Engine
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2023
Wildfire has built technology that monetizes ecommerce transactions driven by generative ...
- Building Brand Advocacy via Loyalty Programs
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Keeping customers engaged with your brand is a key to future succes ...
- TikTok Will Pay Creators To Create Video Ads For Brand Challenges
Digital News Daily, Colin Kirkland - Tuesday, June 27, 2023
TikTok has announced a new in-app feature being tested with select bran ...
- Makers of 'Pokemon Go' Offer Players In-Game Brand Rewards Via AR Ad Format
Digital News Daily, Colin Kirkland - Monday, June 19, 2023
At the Cannes Lions Festival of Creativity on Monday, Niantic launched "Reward ...
- Shopping Trends Report Shows Change In Spending Behavior In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2023
Wildfire Systems, a fintech platform that powers reward programs, and research fi ...
- American Express Looks To Expand Program With Seasonal Offers
Search & Performance Insider, Laurie Sullivan - Monday, June 19, 2023
American Express continues to build out its Amex Offers program by providi ...
- TikTok Rewards AR Effect Creators With New Program
Digital News Daily, Colin Kirkland - Tuesday, May 16, 2023
The "Effect Creator Rewards" fund will help creators monetize the "high-performing effect ...
- Brands Might Be Underestimating Cashback, Loyalty Programs
Data & Programmatic Insider, Laurie Sullivan - Monday, May 15, 2023
Billions of lines of purchase data processed annually support the growth ...
- IKEA Launches Loyalty Program To Help Small Businesses Grow
Digital News Daily, Colin Kirkland - Wednesday, April 26, 2023
IKEA's new "Business Network" loyalty program provides small businesses and their employe ...
- Web3 Partner For Brands Launches Platform For Brand Engagement
Digital News Daily, Colin Kirkland - Thursday, April 13, 2023
Highloop allows brands to build exclusive communities by releasing collectibles that rewa ...
- Rakuten Sees Benefits From Inflation, Consumers Turning To Cash-Back Rewards
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 11, 2023
On Tuesday Rakuten shared data to support its significant growth in performan ...
- Generational Divide Patterns Show Loyalty, Rewards Strategies
Search & Performance Insider, Laurie Sullivan - Thursday, April 6, 2023
Merkle's report draws comparisons from pre- and post-pandemic data and shows t ...
- Tetris Hops On The Web3 Bandwagon With New Brand Rewards Program
Digital News Daily, Colin Kirkland - Friday, March 31, 2023
Tetris has announced the rollout of a new loyalty program that wi ...
- Consumers Prioritize Basic Necessities From Reward Programs
Research Intelligencer, Robert Williams - Wednesday, March 29, 2023
The pandemic and high inflation have led many people to prefer stapl ...
- GQ's First NFT Collection Offers Buyers Exclusive Products And Access
Digital News Daily, Colin Kirkland - Wednesday, February 15, 2023
Buyers of the inaugural token will claim a GQ magazine subscription, ...
- Rakuten Proves Incrementality Of Its Cash Back Program
Search & Performance Insider, Laurie Sullivan - Wednesday, February 8, 2023
Rakuten's marketers believe the company has the data that proves incrementality ...
- Web3 Startup Partners With Publicis, Dentsu To Develop Community Rewards
Digital News Daily, Colin Kirkland - Thursday, January 26, 2023
ValuesCo has closed a $2.7 million seed-funding round to build community-driven rewar ...
- Misinformation Spreads From Weak Platform Policies, Not Users, USC-Led Study Suggests
Search & Performance Insider, Laurie Sullivan - Thursday, January 19, 2023
The study indicates that the structure of social platforms such as Facebo ...
- Companies Focus On Outreach And User Experience, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, December 22, 2022
Many companies are aiming toward inclusiveness of user experience, Customer Engagement Insid ...
- Starbucks Invites U.S. Beta Testers To Try 'Odyssey' Web3 Rewards Program
Digital News Daily, Colin Kirkland - Thursday, December 8, 2022
Odyssey invites customers to engage with interactive and gamified "Journeys," earning stam ...
- Toys 'R' Us Drops 10,000 Digital Collectibles
Digital News Daily, Colin Kirkland - Tuesday, December 6, 2022
The exclusive collectible NFTs feature variations of a reimagined 3D animation ...
- Loyalty Rewards Were Redeemed In 123% Surge Over Black Friday Weekend, Study Finds
Email Marketing Daily, Ray Schultz - Friday, December 2, 2022
More consumers opened loyalty emails during the Black Friday weekend period, LoyaltyLi ...