by Wayne Friedman on Aug 17, 9:00 AM
The bubble approach isn't for all sports. Major League Baseball doesn't work this way, but the NBA and NHL do.
by Fern Siegel on Aug 14, 9:00 AM
Donald Trump's campaign bought three times as many ads for three late-night shows -- Colbert, Kimmel and Fallon -- as Joe Biden's.
by Phyllis Fine on Aug 13, 9:00 AM
With most actors at home and ready for their Zoom close-ups, reunions of old shows have become a trend.
by Wayne Friedman on Aug 12, 9:00 AM
Estimates are Roku will pull in $566 million in video advertising dollars in 2020.
by Joe Mandese on Aug 11, 9:00 AM
Two years into a unique tracking study measuring the role that viewers' trust has on the strength of their brands, the major network news organizations are approaching parity -- and at relatively high levels.
by Wayne Friedman on Aug 10, 9:00 AM
In a super-competitive media world, the ruling makes sense. But is it too little, too late?
by Wayne Friedman on Aug 7, 9:00 AM
Now, smaller video producers see that subscription fees -- perhaps alongside an advertising component -- is the better way to go.
by Wayne Friedman on Aug 5, 9:00 AM
TV and digital media ad dollars will need to go a long way to carrying marketing messaging, without conventions and no fixed decision on debates.
by Wayne Friedman on Aug 5, 9:00 AM
Donald Trump's political ads take another tactic. They paint Joe Biden as a tool of the 'radical left" -- he was more mainstream than his Democratic rivals.
by Wayne Friedman on Aug 4, 7:00 AM
TV viewers are hungry for anything new and familiar. This week's midsummer, pandemic-referenced high-rated TV content: the NBA.