by Wayne Friedman on Oct 17, 9:00 AM
Who's to say Netflix won't make another pivot? Maybe live sports is in the cards.
by Wayne Friedman on Oct 14, 7:00 AM
A growing number of fact-checking news sites help voters evaluate and understand the information they read. But who has the time? Consider political TV ads a starting-off point.
by Wayne Friedman on Oct 13, 9:00 AM
Netflix is moving its premium brand into the ad-supported world -- and that could mean trouble, says Jeffrey Wlodarczak, principal/senior analyst of Pivotal Research Group. It could cheapen the brand.
by Wayne Friedman on Oct 12, 10:45 AM
Think about a package of Netflix, Disney+, Hulu, ESPN+, HBO Max, Discovery+, NBCUniversal's Peacock, and Paramount+ for a $50-a-month price tag.
by Wayne Friedman on Oct 11, 12:03 PM
A recent study looked at the possibility of a "space advertising" mission, where one could advertise in the twilight over a particular urban area or city.
by Wayne Friedman on Oct 10, 9:58 AM
What kind of traditional late-night comedy/talk shows will continue on linear TV as viewers move to streaming? Can new late-night comedy and talk shows be a factor in CTV?
by Wayne Friedman on Oct 7, 9:00 AM
Netflix is starting up a massive 42 new shows this fall, which amounts to 27.5% of all new shows this season, according to Diesel Labs.
by Wayne Friedman on Oct 6, 9:00 AM
Celebrity crypto payola aside, should advertisers and influencers be required to disclose what they pay or get paid to influence consumers?
by Wayne Friedman on Oct 5, 9:00 AM
New research shows that four hours of streaming generates roughly the same emissions as driving one mile, according to the Greening of Streaming report.
by Wayne Friedman on Oct 4, 9:00 AM
The Dish Network/Sling TV blackout of all Walt Disney TV networks makes one thing clear: "Direct-to-consumer'" takes on pressing importance.