by Wayne Friedman on Dec 14, 9:00 AM
The IAB says the "creator content" video economy continues to grow -- with 39% higher consumer usage. At the same time, there has been a 22% increase in studio content viewers.
by Wayne Friedman on Dec 13, 10:30 AM
Pricing considerations in the streaming world are all over the map. Consumers may be thinking more now than ever how much they are getting in terms of actual content.
by Wayne Friedman on Dec 12, 12:00 AM
Netflix has an ad-supported option? Who knew?
by Wayne Friedman on Dec 11, 11:43 AM
TV network and station execs love new ad categories. Over the last several years, they put a lot of promise into sports betting and gambling.
by Wayne Friedman on Dec 8, 9:00 AM
Jeff Zucker is ready to take control of U.K. news outlets "The Daily Telegraph" and "The Spectator" and wants to expand them into the U.S. Could these ventures gain a foothold here?
by Wayne Friedman on Dec 7, 11:44 AM
WBD CEO David Zaslav is pushing for more bundling of all streaming platforms. Now Apple TV+ and Paramount+ might be working on a similar deal.
by Wayne Friedman on Dec 6, 9:00 AM
A recent study from GroupM says it expects average TV/video ad hours seen by U.S. audiences to decline 17% by 2028 -- pegged to an extent to rising limited ad streaming options.
by Wayne Friedman on Dec 5, 9:00 AM
With major TV news networks getting their fair share -- ABC, CBS, NBC, Fox News Channel, MSNBC and CNN -- small networks are fighting tooth and nail to get in the mix.
by Wayne Friedman on Dec 4, 10:33 AM
After Elon Musk told major brand advertisers to "go f-" themselves, what will negotiations be like for future pricing of those media availabilities? Does this mean greater leverage, or less for the social-media platform or brands?
by Wayne Friedman on Dec 1, 10:33 AM
A maturing streaming TV business prompts the question of what comes next. For many, that means tune-in promotion.
To read more articles use the ARCHIVE function on this page.