• November 9, 2011

A new Facebook-based sweepstakes from Mountain Dew is offering gamers a grand prize of getting to play Activision's new "Call of Duty: Modern Warfare 3" video game with three friends on the Jumbotron at Cowboys Stadium.  

The brand worked with digital agency RFI Studios to create the"Mega Fan Experience" sweepstakes.

To enter the contest now through Nov. 14, gamers -- an important consumer segment for Mountain Dew -- use a contest tab to post a picture of Mountain Dew's Mega XP 20-pack packaging (available exclusively at Walmart, on a limited-time basis), and provide their full name, mailing address, phone number and email address. 

The contest is part of a Mountain Dew/Activision "Rank Up Your Game with Double XP" campaign that launched in August, in which fans earn double experience points (XP) through each purchase of specially marked Mountain Dew products. It will be promoted on Mountain Dew's Facebook wall and on Twitter, reported DM News.  

Prior to the game's launch on Nov. 7, more than 335,000 fans had already registered at dewxp.com to bank XP time, according to the PepsiCo brand's release. -- Karlene Lukovitz