• by Tanya Gazdik , April 9, 2012

The Easter season might be over, but Peep marshmallow treats have become a year-round delicacy.

And it’s not just the little chicks that are popular. Their cars have gained a following, too. The original Volkswagen Beetle Peepster chick car is welcoming two new additions to the family.

Each of the three cars is Peeps iconic yellow, branded with the Peeps logo, and sports an enormous yellow Peeps chick on its roof. The original Peepster just completed its spring Peeps “Magical Moments Tour” throughout the Midwest and Southern states.

The merging of the Peeps chick with the Volkswagen Beetle has been a hit since its introduction in 2003, said Brian Bachrach, Peeps senior brand manager. “Taking the Peepster on tour this year made its popularity expand dramatically,” he said. “Having three Peepsters on the road simultaneously will give us the opportunity to reach many more of our fans and partners."

Each Peepster will travel throughout the country as part of the ongoing “Magical Moments Tour,” sharing “Random Acts of Sweetness.” When they are not touring, each Peepster will make its home at one of the Peeps & Company EES & COMPANY^® stores at Mall of America (Bloomington, Minn.), National Harbor, Md. or at Peeps owner Just Born headquarters and its nearby store in Bethlehem, Penn.

The tour includes Peeps brand ambassadors who distribute samples coupons and pictures. They will visit high-traffic locations as well as special events, schools and hospitals. The vehicles also will be taken to industry events, trade shows, customer meetings and community events.

The tour and the Peepsters are being promoted at www.marshmallowpeeps.com oand http://www.facebook.com/PeepsBrand