• by Tanya Gazdik , October 2, 2012

JetBlue Airways is renewing its support of its charitable partners with two initiatives.

The New York-based airline is holding its annual “Bid for Good” online charitable auction and “Swing for Good Golf Classic.”

The efforts will help JetBlue hit the $1 million mark for funds raised for a variety of its nonprofit partners since 2009. This year's proceeds will benefit KaBoom, a non-profit organization that envisions a place to play within walking distance of every child in America; and PBS Kids, the educational media brand for kids.

The online auction, at Charitybuzz.com/JetBlueBidForGood, runs through Oct. 18. Items available to bid on include all-inclusive JetBlue Getaways vacation packages, exclusive access to VIP sporting events, signed memorabilia and other one-of-a-kind experiences.

Other items include a chance to throw the first pitch at a Boston RedSox game, VIP tickets to "The Tonight Show" with Jay Leno in Los Angeles, An Eli Manning signed jersey, four passes to the 2013 PGA Championship, Super Bowl 2013 tickets, tickets to the 2013 Academy of Country Music Awards, MTV Movie Award tickets, pit passes at a NASCAR race, a private PBS Kids party featuring a live musical performance by PBS Kids host Mr. Steve and VIP tickets to "Late Night with Jimmy Fallon" in New York City.

"Education and community engagement are at the heart of all of JetBlue's corporate social responsibility programs," said JetBlue CEO and Swing For Good Golf Classic Chairman Dave Barger, in a release.

The Swing For Good Golf Classic will be held Oct. 9 at Bethpage Golf Course and will feature corporate sponsors uniting to raise funds for KaBOOM and PBS Kids. Partnership opportunities for the Swing for Good Golf Classic are available and range from presenting sponsor to a single playing position.

The tournament began in 2009 to build awareness for JetBlue's charitable partners. JetBlue created Bid for Good in 2010 as an extension of the golf event to further increase exposure for the benefiting charities and their work in the community.