• by Karlene Lukovitz  @KLmarketdaily, September 6, 2013

Snapple has launched its first branded game for mobile and desktop as the latest extension of its "Re-enFACTments" campaign.

The eight-month-long campaign, created by Code and Theory, is based on the "Real Facts" found under Snapple bottle caps. It's been employing videos, social media posts with animated gifs, memes and Twitter Vines contributed by a host of collaborators from around the world, ranging from animators and video directors to novices with creative flair. Snapple uses social media promotions and paid ads to drive awareness and sharing. 

The new free game (for iOS and Android devices, or desktop PCs or Macs), called "Spiny Lobsters in Snaplantis," challenges users to create a virtual lobster conga line on the ocean floor. Developed by Kongotec, the game plays off "Real Fact #694," which is that "spiny lobsters migrate in groups of 50 or more, forming a conga line on the ocean floor."

The free mobile app can be downloaded from the iTunes app store or Google Play; the desktop version from a Snapple campaign microsite. 

Snapple is promoting the game on its Facebook, Twitter and YouTube channels.