food

Mallomars Marks 100th With Social UGC, Sweeps

by Karlene Lukovitz @KLmarketdaily, September 17, 2013

Mondelez International's Mallomars brand is celebrating its 100th anniversary with a Facebook-based user-generated content promotion that ties in with a sweepstakes.

Fans of the marshmallow creme cookies are being invited to share their favorite “Mallo-Memories” by posting photos, videos and stories through the Mallo-Memory tab on the Mallomars Facebook page.

Those who do will receive a $1 coupon on the cookies and can enter a Mallomars 100 Sweepstakes.

The sweepstakes -- launching Sept. 23 -- offers a chance to win one of five monthly drawings for a $100 gift card, as well as the grand prize: a year’s supply of Mallomars and an "ultimate Mallomars prize pack."

The effort is being supported with digital and social promotions and public relations. There will also be local in-store programs with specific retailers.

Mallomars are sold seasonally, from September through March. The 2013 season kicked off during the week of Sept. 9.

The seasonal availability originated because in 1913, when Nabisco launched the brand, there were physical challenges involved in shipping and displaying the chocolate-covered cookies during the hotter months. While today's shipping and storage methods have of course made such physical concerns passé, Mallomars continue to be sold during the cooler seasons to maintain tradition.

coupons, digital, facebook, food, photography, pr, promotion, social media, sweepstakes, video

2 comments about "Mallomars Marks 100th With Social UGC, Sweeps".

Check to receive email when comments are posted.

Henry Blaufox from Dragon360, September 18, 2013 at 11:09 a.m.
It is hard, for me at least, to look fondly on any Mondelez (formerly Nabisco / Kraft snack foods) brand. Mondelez has been vociferous in public that they will only work with suppliers who will wait 120 days - 4 months - for payment. Meanwhile, they squeeze their retail customers for payment within two weeks in order to ensure uninterrupted product shipments.
Mondelez' supply chain is comprised of hundreds of smaller businesses, from ingredient makers to packaging suppliers to marketing agencies. All the warm fuzzy campaigns shouldn't be allowed to hide this unreasonable business practice.
Perhaps the most effective way to get Mondelez to pay their suppliers is to spread the word about their behavior and encourage a consumer boycott of their products.
Reply

josh waltz from ads yolo, September 18, 2013 at 3:32 p.m.

yawn... They ran the same exact campaign for Oreo Cookies, all things considered that should come as no surprise.