• by Larissa Faw , January 8, 2016

Dentsu Aegis Network continues its acquisition spree with the purchase of Navegg, a data strategy shop based in Brazil. Founded in 2009, Navegg specializes in the collection, analysis and multichannel activation of audience data, particularly for programmatic buys.

Terms of the deal were not disclosed.

Navegg has a database of over 250 million Internet users on more than 100,000 Web sites, blogs, price search engines and ecommerce. 

Navegg will continue to operate under its own name and remain headquartered in Curitiba, Brazil. Luciano Juvinski, Navegg’s current CEO and chief technology officer, will continue to lead Navegg and will assume the position of managing director.

He reports directly to Abel Reis, CEO of Dentsu Aegis Network Brazil, and to Ashwini Karandikar, global president, Amnet, Dentsu's programmatic unit. 

"The acquisition of Navegg reflects our view on the power of data and significantly strengthens our ability to deliver real-time audiences at scale for brand and performance advertising. Additionally, the acquisition brings market leading innovation, skills and talent," stated Karandikar.

For Navegg, the deal provides access to Denstu's additional resources and reach.

This is Dentsu's second acquisition in 2016. Earlier this week the network purchased full-service agency Grip.