• by Karlene Lukovitz  @KLmarketdaily, January 13, 2016

Campbell Soup Company's Prego and Womensforum.com have teamed on a new multi-platform digital campaign, "Mealtime, Family Time." 

The campaign's hub is an original eight-part "Kitchen Courses" video series featuring expert chefs sharing 30-minute homemade dinners for busy moms.

Edited versions of the videos are being used for cross-promotion across Facebook, Twitter and Instagram, and video stills on Pinterest. 

The videos also link to printable recipes and ingredient lists for easy online or in-store shopping.

In addition, starting this month, Prego is the sponsor of Womensforum.com’s “Pantry Pal” tool (shown), which has integrated the “Mealtime, Family Time” campaign to help moms find quick and easy recipes using ingredients they already have in their kitchens, and incorporating Prego's Traditional and Homestyle Alfredo sauces.

Custom articles on the site are offering dinnertime "hacks" using the Prego sauces (“One Dish For Many Tastes,” for instance).

Popular parenting and food bloggers — including Jen Sattley from Carlsbad Cravings and Jessica Loizzo from Stuck On Sweet — are sharing their own recipes using Prego red and white sauces.

"Prego has traditionally struck a balance between television and digital platforms in order to reach our target consumer of moms — busy women looking to put a flavorful, simple dinner on the family table," Prego Senior Marketing Manager Neeli Straiges tells Marketing Daily. "Our partnership with Womensforum.com takes our interactive efforts a step further, marrying video to social media to captivate our consumer with new recipe ideas through a variety of pathways."

Womensforum.com reaches nearly 60 million unique female visitors per month.