SSP ConvertMedia on Wednesday announced the addition of more than 100 premium publishers to its platform in 2015, including American Media, Inc., The Daily Beast, Scripps, Salon, Tribune Media,
Thought Catalog,The Guardian, and Reader's Digest, among many others, contributing to the company's substantial milestones last year. In a release, Yoav Naveh, CEO, said "outstream video, unlike
traditional pre-roll, is not dependent on video content. Publishers can utilize outstream to immediately increase their available video inventory, while providing premium opportunities for brands."
ConvertMedia is positioning itself to take advantage of the plethora of available video inventory. In fact, eMarketer projects that U.S. programmatic digital video ad spending will jump from $2.91
billion in 2015 to $5.37 billion in 2016.
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