January 25, 2023
Digital TV Viewers Gain Momentum, But Traditional TV Still Dominates
- by Wayne Friedman , February 4, 2016
Over half of the U.S. population will watch some TV shows on digital platforms/devices this year. In 2016, 164.5 million Americans will watch digital TV — 50.8% of the U.S. population, which is up from 47.8% last year, according to eMarketer. The research defines this as “Internet users of any age who watch TV shows online via any device at least once per month.”
Looking at just adults 18 and older, projections are that in 2015, there will be 129.7 million digital TV users, growing to 138.8 million by 2018.
The broader digital video viewers category will also rise modestly, This group, composed of Internet users of any age who watch digital video content as least once a month, will hit 213.2 million users in 2015, growing to 232.1 million in 2020.
Digital TV viewers as a percentage of overall digital video viewers will remain relatively the same over the next several years -- 77.2% in 2016, growing to 79.1% in 2020.
Traditional TV usage will dominate in years to come. This year, 205.7 million U.S. adults will watch TV through traditional channels, including cable and satellite providers, and by 2018, 202.1 million U.S. adults will watch traditional TV.
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2 comments about "Digital TV Viewers Gain Momentum, But Traditional TV Still Dominates".
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Even more important than the percentage of viewers is the total amount of time spent watching digital vs traditional TV with traditional TV still accounting for more than 85% if all video viewing.
It might be helpful if vthe article defined the time frame of these incredibly precise user estimates. Are they based on weekly reach or mothly reach or quarterly reach? And, as Claudio has pointed out, what's really important is how much time is spent with a platform, not just reach.