Gambelli Moves Up To Head All Fox TV Advertising, Marchese Reportedly To Depart
- by Wayne Friedman , October 2, 2018
Fox News Channel senior advertising executive Marianne Gambelli will be heading up all Fox TV advertising operations as part of a Fox restructuring that involved the sale of many 21st Century Fox businesses to Walt Disney.
Gambelli will be moved up to run all Fox's TV network group advertising operations after the sale of Fox assets to Disney is complete.
She will be named president of ad sales for Fox, running all linear and nonlinear sales across Fox Broadcasting Co., Fox Sports, FS1, FS2 and Fox Deportes, in addition to Fox News Channel and Fox Business Network.
At the same time, a report in The Wall Street Journal said Joe Marchese -- president of advertising revenue for the Fox Networks Group -- is set to depart. Marchese joined 21st Century Fox in 2014, when Fox bought his digital ad company True[X].
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Fox representatives did not respond to inquiries by press time.
In May 2017, Gambelli came to Fox as president of ad sales at Fox News Channel and Fox Business Network after serving as chief investment officer at media agency Horizon Media. She had also been a senior advertising executive at NBC Television Network.
The $71.3 billion Disney deal for about half of Fox's business assets is expected to close in 2019. It will leave the “New Fox” company with the Fox broadcast network, its local TV stations, Fox News Channel and Fox Business, and its national cable sports network, Fox Sports 1.
Dude forgot to ask the affiliates about his primetime commercial reduction scheme cuz he forgot there are affiliates.
If Fox actually had plans to reduce primetime ad clutter to only two minutes per hour by 2020, this would have been only a third of what was typical for in-show ad content in the 1950s on NBC and CBS---the heyday of viewer-friendly primetime TV. Of course advertisers would have to pay something like $1 million per commercial to make this work---a most unlikely prospect.