Out-of-Home Viewing Proves Big Boon For NFL Ratings, Despite Pandemic
- by Joe Mandese @mp_joemandese, September 18, 2020
The first week of the NFL season, which also
is the first to have Nielsen's out-of-home viewing estimates embedded in the ratings, has proven to have a significant impact, despite the pandemic.
The out-of-home viewing, which mainly comes from bars, restaurants, health clubs, and offices that presumably have been impacted …
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