Omnicom/Pandora Research Finds A Tale Of Two Streamers: Audio Vs. Video
- by Joe Mandese @mp_joemandese, October 22, 2020
More than half of American adults now stream ad-supported content, including those who subscriber to both audio and video premium streaming services.
That's the finding of a collaborative study conducted by Omnicom Media Group, Edison Research and Pandora, which found 54% of American adults stream ad-supported audio, while 79% stream …
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