More than three quarters (77%) of U.S. television households have a smart TV, up from 66% three years ago, according to a survey by Hub Entertainment Research. The adoption of smart TVs has significant implications for how marketers reach audiences.
“Strong increases in ownership -- along with more frequent use …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.