Robert Williams
Member since November 2018Contact Robert- None MediaPost
- 77 Mackey Avenue
- Port Washington New York
- 11050 USA
Rob Williams is a writer and editor who lives near New York City.
- TVB Study Says Broadcast Still Rules The Living Room And Yes, Your Media Plan in
Research Intelligencer on
03/02/2026
Broadcast television still delivers unmatched reach trust and influence across every screen that matters, according to the trade group.
- Americans Aren't Shocked By Targeted Ads, 88% Expect Them in
Research Intelligencer on
02/27/2026
Your audience knows you are targeting them and they are not running for the hills.
- AI Is Your New Media Intern, Shopping Assistant And Existential Crisis in
Research Intelligencer on
02/26/2026
AI is becoming part of the infrastructure for brand discovery and comparison, along with content creation.
- Teens, Chatbots And The New Media Plan: AI Is Already In The Backpack in
Research Intelligencer on
02/25/2026
AI literacy is becoming cultural literacy, making brand presence inside AI ecosystems matter as much as a presence in social feeds.
- Welcome To The 26%: How Brands Can Win When Loyalty Is On Sale in
Research Intelligencer on
02/24/2026
Seventy four percent of the average grocery cart is made up of habitual purchases, while only 26% is up for grabs. That sliver is a battlefield for advertisers.
- Netflix To Capture 10% of CTV Ad Spend As Media Buyers Reach For Checkbooks in
Research Intelligencer on
02/23/2026
Netflix's global reach is closing in on 1 billion people, with 315 million paid subscribers as of Q4 2025.
- Super Bowl Ads That Actually Sold Stuff, Not Just Vibes in
Research Intelligencer on
02/13/2026
Pringles led the pack with the biggest bump in purchase intent among viewers, followed by Hellmann's Mayonnaise and Ritz crackers.
- FAST Channels Growing Fast: Metadata, Not So Much in
Research Intelligencer on
02/12/2026
Rating information, crucial for brand safety, is often missing from FAST programming.
- CTV's $7.4B Oops: When Your Data Has A Book-to-Bill Of Anyone's Guess in
Research Intelligencer on
02/11/2026
As much as 40% of open-web CTV spend may be wasted because of faulty data inputs, according to Truthset.
- TV Isn't Dead, It Just Learned Programmatic And Hired AI in
Research Intelligencer on
02/10/2026
Everyone agrees AI is transforming TV advertising, but fewer than one-third of advertisers actually trust it to do advertising tasks for them.
- 2025 Ends Flat, December Climbs Just 0.2%
by
Joe Mandese
(MediaDailyNews on
01/30/2026)
Interesting
- 2025 Ad Market Came In Like A Lion, Going Out Like A Lamb
by
Joe Mandese
(MediaDailyNews on
12/31/2025)
That's very interesting.
- Is It Smart To Turn All Sports Fans Into Sports Bettors?
by
Dave Morgan
(Media Insider on
10/30/2025)
Great column, Dave! Here’re my two cents, before I lose them betting on the Knicks. Sports gambling has always lived on the margins, but now that it’s mainstream, things have changed. What used to celebrate athletic talent, discipline and teamwork now glorifies the payout instead of the play. That’s a shame, when you consider the shared joys and heartbreaks that make sports one of the few things we still experience together.
- SNL's Thompson Shares Some Comedic Secret Sauce At Cannes, Turns Out It Includes Mayonnaise
by
Joe Mandese
(MediaPost Live on
06/18/2024)
AI can't write comedy, Google study suggestshttps://www.technologyreview.com/2024/06/17/1093740/what-happened-when-20-comedians-got-ai-to-write-their-routines/
- Loss Of Newspapers Leads To Waning Interest In Local Politics
by
(Publishing Insider on
09/28/2021)
Ed,Thanks for the detailed commentary!Rob
- Smaller News Audience On Social Media Is Likely Cyclical
by
(Publishing Insider on
09/21/2021)
Craig,Yes, that's a good point!Thanks,Rob
- Microsoft's Windows Adds Tipping Feature To Help Monetize Content
by
(Publishing Insider on
06/28/2021)
Craig,Yes, thanks for pointing that out -- it would be free for users of Windows 10, not earlier versions.Rob
- 'Wall Street Journal' Pullback From NYC Coverage May Magnify 'News Desert'
by
(Publishing Insider on
06/18/2021)
Michael,Thanks for the comments! I should have mentioned more about the NYT's changes to local coverage, too:Times Plans to Combine Sections of the Paperhttps://www.nytimes.com/2008/09/06/business/media/06times.htmlRob
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'
by
Joe Mandese
(MediaDailyNews on
05/06/2021)
Your story is interesting, also in the context of Vice's plea last year to end the discriminatory practice of "blocklisting" key words:https://www.mediapost.com/publications/article/353018/will-media-buyers-heed-vices-plea-about-racial-bl.html
- U.S. Ad Economy Contracts 7.3% In February
by
Joe Mandese
(MediaDailyNews on
03/22/2021)
Yikes!