Robert Williams
Member since November 2018- None MediaPost
- 77 Mackey Avenue
- Port Washington New York
- 11050 USA
Rob Williams is a writer and editor who lives near New York City.
Articles by Robert All articles by Robert
- Most Americans Plan To Watch Summer Olympics in
Research Intelligencer on
05/03/2024
Gymnastics is the Olympic sport that Americans are most planning to watch, followed by swimming and track and field.
- More Consumers Plan Summer Travel Amid Spending Worries in
Research Intelligencer on
05/02/2024
Almost two-thirds of consumers said media content has inspired them to travel.
- Retail Media Sees Strongest Growth In Q1 Spending in
Research Intelligencer on
05/01/2024
Paid search campaigns are undergoing a significant transition as more marketers adopt Google's Performance Max for goal-based campaigns.
- Consumers Favor Authentic Imagery Amid Gen-AI Growth in
Research Intelligencer on
04/30/2024
Consumers want transparency as they lose the ability to discern what's real.
- Fast-Food Ads Were 5% More Effective On Linear TV Than On Streaming in
Research Intelligencer on
04/29/2024
Conversely, McDonald's, Starbucks and Chick-fil-A performed better on streaming.
- Caitlin Clark Is Likely To Drive Higher WNBA Viewership in
Research Intelligencer on
04/26/2024
About 37% of Americans said they're at least somewhat likely to watch the WNBA with Clark now in the league.
- Mother's Day Shoppers Are Influenced By TV Advertising in
Research Intelligencer on
04/25/2024
Broadcast TV also offers a way to reach consumers who can't be reached through streaming platforms that don't carry advertising.
- Americans Value Press Freedom While Fearing Misinformation in
Research Intelligencer on
04/24/2024
While Americans generally value the idea of press freedom, they are more divided over the issue of protecting a free press or preventing the spread of misinformation.
- TikTok's Ad Metrics Improved In Q1 As Marketers Sought Youth Audience in
Research Intelligencer on
04/23/2024
The social-video app experienced a higher cost-per-thousand as it faces the possibility of a U.S. ban.
- Media Spend By New National TV Advertisers Grew 2.3% In 2023 in
Research Intelligencer on
04/22/2024
The spending by newcomers to national television advertising hit $1.36 billion, trade group VAB said.
Comments by Robert All comments by Robert
- Loss Of Newspapers Leads To Waning Interest In Local Politics
by
(Publishing Insider on
09/28/2021)
Ed,Thanks for the detailed commentary!Rob
- Smaller News Audience On Social Media Is Likely Cyclical
by
(Publishing Insider on
09/21/2021)
Craig,Yes, that's a good point!Thanks,Rob
- Microsoft's Windows Adds Tipping Feature To Help Monetize Content
by
(Publishing Insider on
06/28/2021)
Craig,Yes, thanks for pointing that out -- it would be free for users of Windows 10, not earlier versions.Rob
- 'Wall Street Journal' Pullback From NYC Coverage May Magnify 'News Desert'
by
(Publishing Insider on
06/18/2021)
Michael,Thanks for the comments! I should have mentioned more about the NYT's changes to local coverage, too:Times Plans to Combine Sections of the Paperhttps://www.nytimes.com/2008/09/06/business/media/06times.htmlRob
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'
by
Joe Mandese
(MediaDailyNews on
05/06/2021)
Your story is interesting, also in the context of Vice's plea last year to end the discriminatory practice of "blocklisting" key words:https://www.mediapost.com/publications/article/353018/will-media-buyers-heed-vices-plea-about-racial-bl.html
- U.S. Ad Economy Contracts 7.3% In February
by
Joe Mandese
(MediaDailyNews on
03/22/2021)
Yikes!
- Nextdoor May Be Latest Social-Media Threat To Local News
by
(Publishing Insider on
02/03/2021)
That's funny.
- Consumers Spend Less Time With Ad-Supported Media, Publishers Will Feel Impact
by
(Publishing Insider on
01/21/2021)
Ed, thanks for those insights!
- Most Covered Terms Of 2020: 'COVID-19,' 'Digital,' 'Personalization,' 'Meaningful'
by
Joe Mandese
(MediaDailyNews on
12/31/2020)
Interesting!
- How Will Publishers Monetize Their Content On Instagram?
by
(Publishing Insider on
11/18/2020)
Craig,Thanks for the comments -- really interesting!Rob
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