• by Joe Mandese  @mp_joemandese, April 25, 2023

The Interactive Advertising Bureau (IAB) has named a host -- Emmy-winning journalist, actress and TV personality Maria Menounos -- and begun fleshing out the agenda for its May 1-4 NewFronts in New York City.

Menounos, founder of the AfterFuzz TV Streaming Network, has a long history of covering and hosting entertainment news programming, including stints on SiriusXM, E! Networks, NBC News, "Extra TV," and "Entertainment Tonight."

She replaces Alex Tousaint, a senior Peloton instructor, who hosed the IAB's 2022 NewFronts.

The IAB NewFront's updated agenda kicks off at 8:30 AM on May 1 with a conversation between MediaLink CEO Michael Kassan and Google Vice President-Agency and Brand Solutions Kristen O'Hara touted as, "Setting the Agenda: AI and the Future of Creative Transformation."