Peacock Strikes Naming-Rights Deal For L.A. Live Theater, Plaza, Major Digital Signage
- by Wayne Friedman , June 16, 2023
Looking to amp up its marketing and visibility in an competitive premium streaming video business, NBCUniversal has struck a multi-year naming rights deal for a downtown Los Angeles theater, to be called the Peacock Theater.
The 7,100-seat theater has been home to the Primetime Emmy Awards and the American Music …
