Bobby Pearce has joined Gravity Global in the newly created role as U.S. Head of Creative.  

Word of the appointment follows the agency’s acquisition last month of 9thWonder, which increased its overall business by 40% and brought its U.S. presence to more than 300 people and a full portfolio of B2B and B2C accounts.  

Pearce has led creative for such agencies as BBDO, David&Goliath, The Wonderful Company, Fallon Worldwide, and Goodby, Silverstein & Partners, as well as ownership of his own agency (Damman Pearce and Van Winkle + Pearce). He’s worked with brands including BMW, Holiday Inn, Kia, Budweiser, AT&T, and Microsoft, and he has won numerous awards for his work.   

As he helps elevate client creative, Pearce is also tasked with attracting talent and increasing diversity in teams. He will be based at Gravity Global’s Los Angeles office and will work alongside Global Executive Creative Director, Paul Anderson, and teams from Gravity’s worldwide offices.