Video Captions Are Especially Popular Among Younger Viewers Of Streaming
- by Robert Williams , October 6, 2023
Reading captions while watching a streamed movie or television show isn’t considered a chore among a significant portion of younger consumers. Instead, 61% of Gen Z adults and 58% of millennials say they regularly use the subtitles feature on streaming platforms, compared with 30% of Gen Xers and 27% of …
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