Brands' Views On Customer Experience Vary By Country
- by Robert Williams , December 12, 2023
Creating meaningful customer experiences is seen as a key way for brands to remain relevant and future-proof themselves to take advantage of new opportunities. While 94% of executives said their companies are customer-centric, only 40% of customers globally agree, according to a study by advertising and public relations company Havas. …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
