• by Fern Siegel , February 20, 2024

Jameson Irish Whiskey is touting its latest campaign with a comedic first: “SNL” hosts Colin Jost and Michael Che are partnering with the brand. 

The whiskey is prepping for St. Patrick’s Day festivities. That begins with a run-up to St. Patrick’s Eve.

The campaign from Ogilvy kicks off today and runs through next month. It features OOH, digital, social, CTV with Jost and Che and even a Jameson green lighting of the Sphere in Las Vegas. Ferries and water taxies will be wrapped with the brand in Chicago and there will be a digital takeover at L.A. Live.

The St. Patrick’s Eve work builds on the recent global campaign "Must Be a Jameson,"  which highlights those who take life in stride.

The new push also includes limited-edition St. Patrick’s Eve jackets, designed with Reed Art Department, and the launch of a new canned cocktail – the Jameson Orange Spritz – targeting the 20something spirits drinker.

The campaign celebrates those who embrace a lighthearted spirit.

“When Leap Year skipped over a Saturday St. Patrick’s Day, we did exactly what a Jameson would do: We created a completely new holiday so people can start celebrating St. Patrick’s Day a little early,” says Johan Radojewski, vice president of marketing, Jameson Irish Whiskey.

Jameson Whiskey is owned by Pernod Ricard USA.