• by Fern Siegel , February 21, 2024

Digital agency INvolved Media and Broadbeam Media, a performance-media agency, have collectively rebranded as Involved Media USA. 

The new independent media agency, the result of the merger, has expanded its global capabilities to include media strategy, tactical planning, research and analytics, and traditional and digital media.

Based in New York City, Involved Media USA has locations in Toronto, Canada, and Melbourne and Sydney, Australia. Kristi Tropp will lead the U.S. office.

As sister media organizations, Broadbeam Media and INvolved Media had already been working closely together, but "this re-alignment will allow us to offer a boutique agency experience, with even more comprehensive media services, and the backing and reputation of a trusted global operation," said Tropp. 

She works alongside Michael Dobson, global chief digital officer, and Corinne Casagrande, senior vice president, strategy, planning and insights.

Involved Media USA’s client includes American Standard, Jackson Hewitt, Omaha Steaks, Solo Brands and SharkNinja.